Monday, 25 January 2016

Audience profile

New Casuals

New Casuals are football mad lads with a love of underground club music and understated fashion – but will move to the next thing once it becomes predictable…


Replacing the recently demoted Hipsters – the scenesters encapsulate everything that Hipsterdom has failed to in recent years.
Setting themselves apart by creating new trends by co-opting fashion and music from across the Tribal map and blending it with their own individual attitudes. Ever difficult to pin down, they move at lightning speed through youth culture – moving onto whats ‘next’ before it has a chance to become ‘now’.

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